I am Yahel Davidi, a surface textile designer, fashion designer, and illustrator.
I was born and raised in Tel Aviv, Israel, where I also studied fashion design and majored at Shankar College of Engineering and Design.
My journey began 4 years ago, while I was healing from surgery, I decided it was time to embark on a new journey. I left my convenient full-time job in one of the top home textile brands in Israel to follow my dream - making a living from my designs and doing what I love most.
Today I work with a variety of companies, designing prints and patterns for the fashion and home industries. My artworks can be found in the stores of the most loved brands in Israel in the field of kid’s fashion, activewear, women’s fashion, swimwear, lingerie, home textiles, and home decor.
My design process begins with an exploration of seasonal colors and trends. I then combine these with hand-generated artwork and computer-generated designs.
I have a simplistic, graphic, clean design approach and I like designing in different styles. I enjoy mixing playful patterns with textures and sketchy outline illustrations.
I’m usually inspired by nature and traveling, everyday objects, subcultures and childhood memories.